In 1992 fate brought Joost to london were he cultivated the opportunity of selling fresh quality Dutch grown flowers on a small Market stall on the famous Portobello road market on weekends.

This was hard work but rewarding work.

Joost drove every week to the flower auction in Rijnsburg Holland to buy fresh flowers, to have them ready for his growing clientele in the trendy Notting Hill area.

2 years had past and Joost had built up quite a reputation. The london borough of kensington and Chelsea presented an opportunity to convert a disused public facility into what today 23 years on is Gilding the Lily a quality flower business in the heart of South Kensington.

This small business has a very big reputation for fresh cut quality flowers

Joost had always worked on the basis flowers can lift a heart, bring life and vibrancy to a room and bring us closer to nature. At Gilding the lily we are on a mission to make other people as passionate about flowers as we are!


tulp time now at gilding the lily

Order your tulips now

We have a great collection of fresh Dutch tulips
At our flowers stall in South Kensington!

Phone or go on line to order your favourite tulips

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Gilding the lily flower stall offers a wide range of quality cut Flowers and bouquets. Our small team of experienced creative florists will assemble a unique composition just for you!

Bespoke Orders


Our team of creative experienced florists are on hand to cater for your every need, should you need to discuss your bouquet please give our florists a call on 020 7584 1950 and we will assist you with your special order.